The Google Partner programme is for agencies who supply Adwords management services to multiple clients. It shows that an agency has reached a satisfactory level of competence with Google Adwords and has a happy thriving client base. To become a badged agency requires a series of criteria to be met. These include passing annual exams Read More
Digital Marketing Agency Introduction
I’m very happy to announce Serpstone Ltd., Irelands newest, and already accomplished Digital Marketing Agency. Based just south of Dublin, in North Wicklow, Serpstone has clients in Ireland, the UK, Central Europe and the US. SEO and Adwords hand in hand With a background in SEO, Serpstone is also a Google Partner for Adwords. The Read More
Soft 404’s in WordPress Twenty Fifteen
In WordPress Twenty fifteen soft 404’s occur when nothing is found as the result of a search in the internal search bar. This is different to what happens if you have a typo in a URL which returns the actual 404 (not found) page as it should. What is a “Soft 404″? A soft 404 Read More
Google Penalty Recovery
What do you do when your Google organic traffic drops overnight? This story is a real world example of a drop and subsequent recovery. The site, a main Stihl Dealer in Ireland, had been doing reasonably well for the previous year. There had been no changes to the coding of the site in well over Read More
How often should I update my website content?
I have yet to do any SEO training with anybody without this question being asked. As with most things SEO, there is not a clear cut answer of “you must update every x days / hours”. This article will help you understand what is needed for your website. I’ve divided it into two sections, one for Read More
SEO Job – Dublin
Update: Position filled One of my clients is creating a brand new position for a bright SEO / online marketeer. Based in west Dublin, they are a great company to work for and you’re going to love the three day surprise! There is plenty of scope to develop this SEO job into a really pivotal Read More
Should I outsource or hire?
If you’re serious about getting ahead of the competition online then you are going to have to address the decision to outsource or hire staff for search engine optimisation and online marketing at some point. This post gives unbiased advice on outsourcing or hiring SEO staff. I am an SEO consultant who takes on new Read More
Google Hummingbird
Last week Google announced that they had made the biggest change to their search algorithm since 2001. They also announced that they had done it a month ago and nobody really noticed. That doesn’t mean you don’t need to pay attention to it though. With the moniker “Hummingbird”, this change is a complete rebuild. Fitting Read More
Why social media is not always a good idea
A company I was looking at recently was intending to increase their social media interaction on their main site. From an SEO perspective this seems like a good idea. After all, Google is taking social interaction into account in it’s ranking algorithms. I was all for the idea on first hearing it. I asked the Read More
Should I use tags in WordPress?
This post is about using tags for SEO in WordPress, but it applies to any publishing software that uses tags. Lets start with the basics : Should I use tags or not? There are two main arguments I hear repeatedly. Unfortunately they are at loggerheads: 1. Pro Tags argument: Tags are great for SEO. The Read More
