The text in your inbound links is extremely important. Like with everything in SEO it is not the only factor with links that you have to take into consideration, but it is one of the ones you need to concentrate on.
The trouble with links (natural ones) is that people tend to link to your page with your site url.
If your site is http://www.jackiebrownmedical.ie and your site is about medical recruitment, then a link with the text www.jackiebrownmedical.ie is not going to do you much good. However a link that reads Medical Jobs is far more useful.
So how do you make people use that version when they link to you?
In all probability you will not be able to (directories etc all use the site url). The best way to control your inbound link text is to create those links yourself.
Here are some ideas of how to do that.
- Create a blog like this one. Every time I write I can include and links I like with whatever text I like. The example above will not be particularly useful to Jackie Brown Medical for several reasons. But If this blog was called www.medicaljobs.ie and the article was about medical jobs then it would certainly be useful. You get the idea.
- Forums. Create a signature in every forum you use with a link that uses a keyword you want your site to show up for. In addition you may be able to put the odd link into the text of your forum posts. Beware though that if you abuse it you will fall foul of the forum moderators.
- Feeder sites. Blogs are simple, but why not create a whole site about the keyword you want to show for. Then use that site to link to your main site.
- Blog commenting. Comment on other peoples relevant blogs. Make it useful or interesting though. Blogs get huge amounts of spam.
- Ask for it. Contact the webmasters of other sites and ask for links. If they are willing to give you one then they will probably be willing to give you one with the text you want.
- Social bookmarking. Digg, Delicious, reddit etc. Submit your pages. You can alter the title text of your page on most of them to be your keywords. ( I always alter them a bit just because I don’t want two pages with exactly the same title if I can help it).
Search Engine Optimisation is not an exact science. Link building is more of an art in many ways. Experiment and try new things. Some may work, some not, but that’s the best way to learn. (other than SEO training of course)