SEO training rarely incorporates the word emotional. It should. Your website is your shop window online. It is where you sell your products and services. It is where you market your ideas to a much larger audience than your actual shop (if you have one).
So how does the word emotional fit with SEO? SEO is search engine optimisation. It is making your website accessible for robots. Not humans. It works too. Get it right and you will soon gain traffic through increased search engine rankings. SEO is cold though. It is concerned with keyword ratios, link text, and other non-human-friendly terms.
If you want to sell to search engines then SEO is for you.
If however you want to sell to a real live human being you are going to have to make some changes. You have to reach a human emotionally. Let me give you an example. I want to sell SEO training. I’m good at it and my customers get return on their investment. Thus my prime keyword for this site is “SEO training”. How do I write that to attract customers but keep my SEO efforts intact?
- Keyword – SEO training
- Search engine friendly – SEO training
- Customer and SEO friendly – Holistic SEO training – taking the pain out of connecting with your customers.
There are lots of other phrases that appeal to us people on an emotional level:-
- Liberate your website with Holistic SEO training
- Learn to love your website again
- Holistic SEO, Feelin’ good online
- Website Makeover – This time it’s personal
Different to the usual “Get first page on Google” offered by most SEO trainers. Of course I could use that too. The point is not to lose sight of who your customers are. You are connecting with one individual person when they land on your site. Do you make them feel welcome or do you give them a FAB overview of your products with no feeling for them to connect with?
Web sites tend to be written by technical people. Thus lots of websites are more like technical manuals than sales brochures. Get your marketing department involved in your website. If you do not have a marketing department, at least make sure you are using a web designer that understands marketing and selling. Most of all make sure they understand people. Every business is a people business – particularly online, where it is that bit harder to make a personal connection and build loyalty.