When starting out on an SEO campaign where do you actually begin? How do you organise and prioritise? What is more important: social media, link building, content?
These questions are valid for everybody. They are particularly relevant if you have been charged with your company’s online marketing and are not 100% sure exactly what to do in order to get results that will get you a clap on the back.
It all has to start with SEO analysis. My granny used to knit a lot. The house was littered with knitting patterns. Try building a house without blueprints. The same is true for online marketing and SEO. Without a clear picture of what has to be done you will end up with a proverbial one armed jumper (an itchy one at that) or a house with architectural properties similar to that of my own (and the builders actually had plans!).
SEO analysis allows you to work out exactly where you stand right now and provides pointers for where you can achieve that all important traffic and Google rankings. Think of an SEO analysis report as an SEO blueprint. A good SEO analysis report will tell you:
- What keywords am I using currently?
- Is my website standards compliant? (good code base)
- How can my site structure be improved? (for ease of use and for SEO)
- How does my site compare to that of competitors for SEO?
- What keywords are competitors using?
- What sites link back to my site?
- What sites link to my competitors sites?
- What are my sites Strengths, Opportunities, Weaknesses, Threats? (SWOT analysis)
A really good report will also bring in social media and assess what can be done there too. It will also explain the effects of these different aspects on your websites online performance.
Webshed offer a SEO Health Check that incorporates these features. That is because it is the essential building block of any online campaign.
If you are about to start an SEO campaign, do not go into it blind. Have a clear plan based on facts and your life will be made that much easier and there is less possibility of spending lots of time on little return.