I’m very happy to announce Serpstone Ltd., Irelands newest, and already accomplished Digital Marketing Agency.
Based just south of Dublin, in North Wicklow, Serpstone has clients in Ireland, the UK, Central Europe and the US.
SEO and Adwords hand in hand
With a background in SEO, Serpstone is also a Google Partner for Adwords. The two go hand in hand. To get the best out of your Adwords you need to have your site optimised well. This improves quality scores, which in turn lowers bid prices. This results in a more efficient campaign with better return on investment.
Even if you reach the top of Google with your SEO, it has been shown that running an Adwords campaign will increase not just your traffic from paid search, but will also increase organic traffic to your site. This is particularly true of e-commerce, where the extra screen space occupied has a marked effect.
Serpstone will work with both SEO and Adwords in isolation if that is what is required by a client, but we get the best results when we look after both, or are in a position to advise on the other.
There’s more to Digital Marketing
Digital marketing is a wide area that covers a lot of bases:
- User Experience (UX)
- Social Media
- A/B testing
- Email marketing
- Disaster recovery (when you fall foul of an algorithm update)
- Competition Analysis
Most of that list we consider to belong under the title of “SEO”. We use the word holistically. It encompasses both the search engine experience as well as that of the user. This is because user experience matters to search engines too. A digital marketer who thinks that SEO is just changing meta tags is not a real online marketer in our opinion.
What Serpstone doesn’t do
Serpstone is really good at SEO and equally good with Adwords. I think “great service” is preferable to that overused term “full service” or trying to do everything. At Serpstone we stick at what we do best. That doesn’t mean that we don’t know our html from our ajax. We certainly do. Neither does it mean that we can’t use photoshop, illustrator etc. We can. It means that we won’t take on a web design job ourselves. However, we are more than happy to work with a design agency to ensure that everything is done in the best possible way from an SEO perspective.
For more information click on the link at the top of the article and read the website, or call for a chat.