In the last post I was discussing PPC budgets. It is easy to think of PPC as the only thing to be included in online marketing budgets, but that is not giving the full picture. This site is all about SEO training. Some think of SEO and PPC as being interchangeable. They are in reality Read More
Category Archives: Google Adwords
Pay per click (ppc) budgeting
Pay per click advertising, (the ads that appear at the side of your search results) has really taken off in Ireland. The internet is still a relatively fresh market place in Ireland. Indeed some businesses still do not have a website today. With all new technologies it can be difficult to ascertain what is reasonable Read More
How to get the most from Adwords?
There are some simple guidelines for using adwords. You could of course hire somebody to manage your adwords campaign for you, or you could use the following advice along with some trial and error fine tuning. Choose your keywords carefully I made a mistake when I first discovered adwords. I used the names of every Read More
