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Your Online Marketing Budgets are Wrong!

Posted on January 24, 2010 by Ian Wortley

In the last post I was discussing PPC budgets.  It is easy to think of PPC as the only thing to be included in online marketing budgets, but that is not giving the full picture.  This site is all about SEO training.  Some think of SEO and PPC as being interchangeable.  They are in reality Read More

Posted in Google Adwords, Marketing, Off-Page SEO, On-page SEO, Pay Per Click (PPC) |

Pay per click (ppc) budgeting

Posted on January 18, 2010 by Ian Wortley

Pay per click advertising, (the ads that appear at the side of your search results) has really taken off in Ireland.  The internet is still a relatively fresh market place in Ireland.  Indeed some businesses still do not have a website today.  With all new technologies it can be difficult to ascertain what is reasonable Read More

Posted in Google Adwords, Off-Page SEO, Pay Per Click (PPC), SEM Training | 3 Comments |

How to get the most from Adwords?

Posted on November 23, 2009 by Ian Wortley

There are some simple guidelines for using adwords. You could of course hire somebody to manage your adwords campaign for you, or you could use the following advice along with some trial and error fine tuning. Choose your keywords carefully I made a mistake when I first discovered adwords.  I used the names of every Read More

Posted in Google Adwords, Pay Per Click (PPC), SEO Training |

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About Ian Wortley


Ian is one of Irelands leading SEO consultants with over 8 years experience in the Irish Market. Ian discovered his love of all things internet related in 2005 and has been living nearly exclusively online since then, causing much worry to friends and family, but getting great results for clients. Contact Ian: Phone: 01 6854806 Mobile: 086 3817149

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  • In the last post I was discussing PPC budgets.  It is easy to think of PPC as the only thing to be included in online marketing budgets, but that is not giving the full picture.  This site is all about SEO training.  Some think of SEO and PPC as being interchangeable.  They are in reality two quite separate topics. [caption id="attachment_88
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