Google Hummingbird

Google Hummingbird

Last week Google announced that they had made the biggest change to their search algorithm since 2001. They also announced that they had done it a month ago and nobody really noticed. That doesn’t mean you don’t need to pay attention to it though. With the moniker “Hummingbird”, this change is a complete rebuild. Fitting Read More

Personalised Search and SEO

Most users are unaware that personalised search even exists, let alone plays a part in hindering SEO efforts.  For those of you that are, bear with me. When you log into Google, for instance to access your Gmail, any searches you do are registered.  This information is then associated with your account.  Google uses this Read More