Starting an SEO campaign

When starting out on an SEO campaign where do you actually begin? How do you organise and prioritise? What is more important: social media, link building, content? These questions are valid for everybody. They are particularly relevant if you have been charged with your company’s online marketing and are not 100% sure exactly what to Read More

What is the difference between SEO and SEM?

The difference between SEO and SEM is that SEO stands for Search Engine Optimisation while SEM stands for Search Engine Marketing. Strictly speaking SEO means targeting just search engines.  It is concerned with getting your site as far up the Google, yahoo and Bing rankings for chosen keywords as possible.  Achieving that is done in Read More

Social Media Training

Social Media Training?  What do I need that for?  That’s Twitter and other nonsense isn’t it? If you are in business then you need to learn, and learn before your competitors.  Let me put it in old world terms…. If you open up your newspaper and see your competitors adverts plastered all over the pages, Read More